Why local SEO is important and how to do it in 4 simple steps [2021 Updated]

We all saw how mostly the local small time businesses struggled globally during the pandemic and only those that had a strong online presence and conducted their business online stood tall against this global catastrophe. 2021 is going to be better than the last year in terms that businesses now know how to get back up on their feet and survive through this new reality. 

So if you are a business owner who has opted for digital transformation and wondering what you need to focus on in your marketing strategy then local SEO is the answer. Here is a detailed guide about why local SEO is so important and what are the key steps to ensure that your local SEO game is on point?

Why work on local SEO?

There is a reason that Google has been emphasizing on making websites mobile responsive ever since it introduced its mobile first approach. That’s because a large number of local audiences search for a product or service online on their mobile devices. That’s why local SEO not only plays a pivotal role in the growth of small local businesses but it’s also vital for their survival online. 

The question is, how can one take care of their own local SEO if they cannot afford to hire a reputed agency that offers local SEO services? Read on to find out what you can do to enhance your online presence locally to drive more traffic and increase your conversion rate.

  1. Set Up Your Google My Business (GMB) Account

The first step towards local SEO is setting up a GMB account to let the search engine know what products or services are you offering and where exactly are you based. For instance if you are offering photography services then you are going to need to fill out information like your business name, your office location, your working hours and phone number etc. It’s incredibly easy to set up but it can make a real difference for your local online presence. Though it’s always better to have a physical location for your business but you may still set up an account if you don’t have one and you work as a freelancer. 

  1. Local Keywords Research
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Once you have set up your GMB account and you need to do your research on local keywords and see how many keywords your competitors are ranking on and so that you know what you need to do to rank on those keywords. Here’s a pro tip, instead of picking one or two keywords with high search volume, it’s a better approach to pick multiple keywords with different search volumes and rank against them to drive more traffic.

  1. On page technical SEO

While GMB would help google figure that you are a legitimate business that is offering products or services in real time, appearing in top searches is altogether a different story. It requires a strong onsite technical SEO. From a seamless navigation, fast loading speed to a unique contextual content, there are several factors that contribute to optimizing a website for better rankings which is why you may want to consider hiring an SEO company for this one. If you still believe you can do it yourself, make sure that you go through Google’s guidelines for on page SEO and optimize your website accordingly.

  1. Off Page SEO Backlinks 

You could have the most optimized website that is indexed on the search engine but none of that is going to matter if you have a low domain authority. In order to increase your domain authority, you are going to have to increase your presence on the search engine by acquiring quality backlinks from renowned industry related websites. 

For instance, if you are into the food business then you may reach out to the local food related blogs or websites and ask them if they would feature you in one of their articles. It’s like getting an endorsement from other websites so that the search engine recognizes you as a legitimate business. Remember, you could increase your domain authority and rank on the search engines a lot faster by getting backlinks from high domain authority websites. Similarly, getting backlinks from shady websites that are struggling with their own authority would only jeopardize your own rankings or even worse get you blacklisted.

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